Project background

Client: AMI
Client industry: B2B market intelligence and events
Audience: Global plastics industry supply chain

During my time at AMI, I worked with the Head of Marketing on the creative direction of AMI’s company brand. Examples of various materials produced such as report covers, service brochures for AMI’s different service departments and exhibition banners designed to advertise AMI’s services as leading plastics industry experts.

The exhibition banners were displayed at a well known annual industry-specific trade show and networking event hosted in Berlin, Germany. I came up with the idea of using hexagonal shapes to create depth and use as a holding device to “nest” content. The hexagonal device was then used to create further designed templates for conference banners, brochures and other printed and digital materials across the business.