Project background

Client: Inspired Villages
Client industry: Retirement/later living projects
Audience: Borough of West Sussex

MPC worked with Inspired Villages, a developer specialising in retirement communities and used a variety of approaches to community engagement across print and digital as part of the PR plan. This included, community newsletters, feedback forms, banners for consultation events and social ads, with a particular focus on the use of social ads to drum up interest and support for a proposed Inspired Villages retirement community in West Sussex.

The social media brief was to create facebook ads, that not only looked good but were effective in their main objectives, to gain attendees for an upcoming event, gain support from the local community for the new Inspired Villages development and finally target potential future customers and employees. We did this by pairing interesting and relevant imagery with well thought-out and targeted content. Design with purpose.

Inspired Villages | Community newsletter

Inspired Villages | Consultation event banners

  • Social ad created with the primary objective being: to target prospective age groups that may be interested in senior independent living, gaining attendees for an upcoming event.

  • Social ad created with the primary objective being: to target prospective age groups that may be interested in senior independent living, gaining attendees for an upcoming event.

  • Social ad created with the primary objective being: to gain interest and support from age groups that could benefit from a new retirement village in their area.

  • Social ad created with the primary objective being: to gain interest and support from age groups that could benefit from a new retirement village in their area.

  • Social ad created with the primary objective being: to target prospective age groups that may be interested in senior independent living.

  • Social ad created with the primary objective being to drive traffic to the consultation website and gain feedback on the proposals for a new retirement community in Albourne.

  • Social ad created with the primary objective being to drive traffic to the consultation website and gain feedback on the proposals for a new retirement community in Albourne.